Turning McDonald’s Collectibles into a Cultural Hype Engine for the Minecraft Movie
Hippo Media
McDonald’s - Hunger Bar
Overview
We partnered with McDonald’s and Burrell to launch a culturally resonant campaign celebrating the upcoming Minecraft Movie. The goal: spotlight collectible toys, exclusive sauce drops, and branded meals in a way that felt native to TikTok and internet culture, especially among young Black creators and fans. Through snackable, creator-led content and gaming-inspired motion graphics, we transformed a product promotion into a social-first moment that felt authentic, high-impact, and impossible to scroll past.
McDonald’s - Hunger Bar
Approach
We built the campaign around a creator-first, social-native strategy. Hippo Media produced short-form video content capturing the excitement of collecting all six Minecraft toys and dipping into the exclusive Nether Sauce. To ground the work in gaming culture, we integrated trending audio, relevant creators, and motion graphics inspired by Minecraft mechanics. Every piece felt organic to TikTok and Instagram while amplifying McDonald’s broader promotional push.
McDonald’s - Hunger Bar
Results
The campaign generated strong buzz across TikTok and Instagram, driving engagement among our target audience and reinforcing McDonald’s credibility within gaming culture. Our creator-led approach also delivered highly shareable content that supported national promotional efforts for the Minecraft Movie.
Turning McDonald’s Collectibles into a Cultural Hype Engine for the Minecraft Movie
Hippo Media
McDonald’s - Hunger Bar
Overview
We partnered with McDonald’s and Burrell to launch a culturally resonant campaign celebrating the upcoming Minecraft Movie. The goal: spotlight collectible toys, exclusive sauce drops, and branded meals in a way that felt native to TikTok and internet culture, especially among young Black creators and fans. Through snackable, creator-led content and gaming-inspired motion graphics, we transformed a product promotion into a social-first moment that felt authentic, high-impact, and impossible to scroll past.
McDonald’s - Hunger Bar
Approach
We built the campaign around a creator-first, social-native strategy. Hippo Media produced short-form video content capturing the excitement of collecting all six Minecraft toys and dipping into the exclusive Nether Sauce. To ground the work in gaming culture, we integrated trending audio, relevant creators, and motion graphics inspired by Minecraft mechanics. Every piece felt organic to TikTok and Instagram while amplifying McDonald’s broader promotional push.
McDonald’s - Hunger Bar
Results
The campaign generated strong buzz across TikTok and Instagram, driving engagement among our target audience and reinforcing McDonald’s credibility within gaming culture. Our creator-led approach also delivered highly shareable content that supported national promotional efforts for the Minecraft Movie.
Turning McDonald’s Collectibles into a Cultural Hype Engine for the Minecraft Movie
Hippo Media
McDonald’s - Hunger Bar
Overview
We partnered with McDonald’s and Burrell to launch a culturally resonant campaign celebrating the upcoming Minecraft Movie. The goal: spotlight collectible toys, exclusive sauce drops, and branded meals in a way that felt native to TikTok and internet culture, especially among young Black creators and fans. Through snackable, creator-led content and gaming-inspired motion graphics, we transformed a product promotion into a social-first moment that felt authentic, high-impact, and impossible to scroll past.
McDonald’s - Hunger Bar
Approach
We built the campaign around a creator-first, social-native strategy. Hippo Media produced short-form video content capturing the excitement of collecting all six Minecraft toys and dipping into the exclusive Nether Sauce. To ground the work in gaming culture, we integrated trending audio, relevant creators, and motion graphics inspired by Minecraft mechanics. Every piece felt organic to TikTok and Instagram while amplifying McDonald’s broader promotional push.
McDonald’s - Hunger Bar
Results
The campaign generated strong buzz across TikTok and Instagram, driving engagement among our target audience and reinforcing McDonald’s credibility within gaming culture. Our creator-led approach also delivered highly shareable content that supported national promotional efforts for the Minecraft Movie.