Driving Public Health and Life-Saving CPR Awareness through Video
Hippo Media
ILHR
Overview
Hippo Media teamed up with Illinois Heart Rescue to create a bold mix of videos that make bystander CPR easy to understand, and hard to ignore. From broadcast spots and digital PSAs to interactive training and the kid-friendly DROPZONE superhero, the work turns life-saving medical steps into clear, engaging stories. The result: content that educates, inspires action, and helps position ILHR as a national leader in cardiac arrest awareness.
ILHR
Approach
We set out to make CPR simple, human, and memorable. That meant turning complex medical steps into clear stories people could actually use, across broadcast, digital, and interactive formats. We showcased ILHR’s real-world expertise, then met each audience where they are.
ILHR
Results
The work helped turn Chicago into a national leader in bystander CPR—with bystander CPR rates up nearly 15% between 2021 and 2023, meaning more everyday people are stepping in and saving lives when it matters most. Thousands of Chicago residents, including 30,000+ trained in CPR through community efforts, now are equipped to act in an emergency. CPR Rocks!
Driving Public Health and Life-Saving CPR Awareness through Video
Hippo Media
ILHR
Overview
Hippo Media teamed up with Illinois Heart Rescue to create a bold mix of videos that make bystander CPR easy to understand, and hard to ignore. From broadcast spots and digital PSAs to interactive training and the kid-friendly DROPZONE superhero, the work turns life-saving medical steps into clear, engaging stories. The result: content that educates, inspires action, and helps position ILHR as a national leader in cardiac arrest awareness.
ILHR
Approach
We set out to make CPR simple, human, and memorable. That meant turning complex medical steps into clear stories people could actually use, across broadcast, digital, and interactive formats. We showcased ILHR’s real-world expertise, then met each audience where they are.
ILHR
Results
The work helped turn Chicago into a national leader in bystander CPR—with bystander CPR rates up nearly 15% between 2021 and 2023, meaning more everyday people are stepping in and saving lives when it matters most. Thousands of Chicago residents, including 30,000+ trained in CPR through community efforts, now are equipped to act in an emergency. CPR Rocks!
Driving Public Health and Life-Saving CPR Awareness through Video
Hippo Media
ILHR
Overview
Hippo Media teamed up with Illinois Heart Rescue to create a bold mix of videos that make bystander CPR easy to understand, and hard to ignore. From broadcast spots and digital PSAs to interactive training and the kid-friendly DROPZONE superhero, the work turns life-saving medical steps into clear, engaging stories. The result: content that educates, inspires action, and helps position ILHR as a national leader in cardiac arrest awareness.
ILHR
Approach
We set out to make CPR simple, human, and memorable. That meant turning complex medical steps into clear stories people could actually use, across broadcast, digital, and interactive formats. We showcased ILHR’s real-world expertise, then met each audience where they are.
ILHR
Results
The work helped turn Chicago into a national leader in bystander CPR—with bystander CPR rates up nearly 15% between 2021 and 2023, meaning more everyday people are stepping in and saving lives when it matters most. Thousands of Chicago residents, including 30,000+ trained in CPR through community efforts, now are equipped to act in an emergency. CPR Rocks!