Sports Storytelling Meets Performance Media
Hippo Media
Allen American's Hockey Team
Overview
Hippo Media partnered with the ECHL’s Allen Americans to launch a video focused campaign that brought fans (both old and new) closer to the team while delivering tangible business impact. From premium Live Sports and CTV placements to immersive storytelling across digital media, the work combined emotional connection with strategic media execution.
Allen American's Hockey Team
Approach
We built the campaign around the heart of the franchise, its players, families in the stands, lifelong hockey fans, and the community that supports them. We then amplified that story through a high-performance media strategy. Targeting families with kids, sports fans, and theme-night audiences, Hippo Media deployed creative across: Live Sports streaming, YouTube CTV, CTV / OTT, Programmatic Video, Display, Audio Every placement was selected for quality and scale, with pacing and optimization applied throughout the flight to maintain efficiency and maximize attention. The result was a video-led ecosystem that met fans everywhere.
Allen American's Hockey Team
Results
The campaign delivered standout performance across awareness, engagement, and revenue: 90–99% video completion rates across Live Sports, CTV, and OTT placements +13-point lift in site engagement rate 34% increase in engaged sessions +19.6% ecommerce revenue lift versus the pre-campaign period Rather than simply driving traffic, the campaign attracted more intentional fans.Premium video environments and emotionally driven creative worked together to turn awareness into attendance, purchases, and momentum for the franchise.
Sports Storytelling Meets Performance Media
Hippo Media
Allen American's Hockey Team
Overview
Hippo Media partnered with the ECHL’s Allen Americans to launch a video focused campaign that brought fans (both old and new) closer to the team while delivering tangible business impact. From premium Live Sports and CTV placements to immersive storytelling across digital media, the work combined emotional connection with strategic media execution.
Allen American's Hockey Team
Approach
We built the campaign around the heart of the franchise, its players, families in the stands, lifelong hockey fans, and the community that supports them. We then amplified that story through a high-performance media strategy. Targeting families with kids, sports fans, and theme-night audiences, Hippo Media deployed creative across: Live Sports streaming, YouTube CTV, CTV / OTT, Programmatic Video, Display, Audio Every placement was selected for quality and scale, with pacing and optimization applied throughout the flight to maintain efficiency and maximize attention. The result was a video-led ecosystem that met fans everywhere.
Allen American's Hockey Team
Results
The campaign delivered standout performance across awareness, engagement, and revenue: 90–99% video completion rates across Live Sports, CTV, and OTT placements +13-point lift in site engagement rate 34% increase in engaged sessions +19.6% ecommerce revenue lift versus the pre-campaign period Rather than simply driving traffic, the campaign attracted more intentional fans.Premium video environments and emotionally driven creative worked together to turn awareness into attendance, purchases, and momentum for the franchise.
Sports Storytelling Meets Performance Media
Hippo Media
Allen American's Hockey Team
Overview
Hippo Media partnered with the ECHL’s Allen Americans to launch a video focused campaign that brought fans (both old and new) closer to the team while delivering tangible business impact. From premium Live Sports and CTV placements to immersive storytelling across digital media, the work combined emotional connection with strategic media execution.
Allen American's Hockey Team
Approach
We built the campaign around the heart of the franchise, its players, families in the stands, lifelong hockey fans, and the community that supports them. We then amplified that story through a high-performance media strategy. Targeting families with kids, sports fans, and theme-night audiences, Hippo Media deployed creative across: Live Sports streaming, YouTube CTV, CTV / OTT, Programmatic Video, Display, Audio Every placement was selected for quality and scale, with pacing and optimization applied throughout the flight to maintain efficiency and maximize attention. The result was a video-led ecosystem that met fans everywhere.
Allen American's Hockey Team
Results
The campaign delivered standout performance across awareness, engagement, and revenue: 90–99% video completion rates across Live Sports, CTV, and OTT placements +13-point lift in site engagement rate 34% increase in engaged sessions +19.6% ecommerce revenue lift versus the pre-campaign period Rather than simply driving traffic, the campaign attracted more intentional fans.Premium video environments and emotionally driven creative worked together to turn awareness into attendance, purchases, and momentum for the franchise.